Consumer Research

Whether it is concept testing, communications evaluation, brand monitoring, pricing or segmentation, or any other aspect of a consumer brand’s success in the market, IDS can help you to choose the right path for your products using our Quantitative and Qualitative fieldwork technics .

In the world of consumer goods marketing we use a combination of research methods to help our clients understand:

  • Exactly what consumers are buying and why?
  • Who makes up their target market?
  • What is driving purchase decisions?
  • What an increase in price might do to their profits?
  • How do customers perceive their brand?
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