One of the latest data collection method is using Mobile phones – Self Administered interviews using the online link/apps
We can create customized surveys basis your needs with low cost
Focus Group Discussions
The most popular methodology in the region. Their regular length is of 1h 30 to 2 hours. 7-8 respondents usually attend.
Mini groups with 4-5 respondents
Triads with 3 respondents
Can easily be arranged even though we would only have access to certain parts of the house .
Video recording may not be possible all the time especially among females and locals due to social and cultural barriers.
Regular length is of 1 hour. Couple interviews are possible.
Ethnographic Interviews with detailed administration; normally it will be around 3-4 hours. It can be a home-visit or drive along or F2F or shop along etc…
Is possible although often limited to a simple shadowing in the absence of the retailer permission to conduct the study. A detailed accompanied shopping can be conducted if permission is provided by the retailer. Shop along session can be immediately followed by an in-depth interview for deep probing into the shopping behaviour and nuances