For all our telephone surveys – interviewing is conducted using a CATI (Computer Assisted Telephone Interviewing) system. We have our automated CATI system based in our Dubai office with 14 CATI stations with the state-of the-art data collection facility with interviewing capability in English, Arabic, Hindi and regional south Asian languages. Our automated CATI system is enabled with auto dialing and recording facilities. Smaller facilities also available in other operational markets with the help of our associate partners.
We have put in place one of the most advanced computer assisted interviewing systems available. Prior to the commencement of each new project, all interviewers are also thoroughly briefed by the Supervisor, Operations Manager and/or the Research Consultant.
This briefing session includes a background to the project, detailed question-by-question explanation and the opportunity for interviewers to work on a test version of the questionnaire prior to conducting any interviews.
We have CATI stations which are well equipped interviewing stations giving tremendous capacity and the ability to complete surveys under extremely tight timelines. The CATI system also allows our supervisors to directly and unobtrusively monitor interviews in progress, again avoiding potential time frame errors. Using the automated CATI dialing technology, interview questions are stored in computer memory, recalled in programmable sequences, and displayed for each interviewer on a video display terminal. Interviewers enter answers received by telephone directly into computer memory by means of individual keyboards.